Portfolio
Advertising Campaigns, Music Production, Creative Strategy
Portfolio
Advertising Campaigns, Music Production, Creative Strategy
Advertising
Pizza Schmizza - Marketing Campaign & Presentation
As part of my advertising studies, I worked on an advertisement pitch for a real world client - Pizza Schmizza. This was done in collaboration with Olivia Koeberle, Bella Lyon, and Caitlin Ingersoll. The strategy was to advertise Schmizza as a cleaner and more dine-in restaurant experience.
Marketing
Tracy Lane, Olivia Koeberle, Bella Lyon, and Caitlin Ingersoll
ATA Gymnastics - Marketing Campaign & Presentation
Another in-class advertising pitch I did during my studies at UO was for ATA Gymnastics. We looked at how to advertise a youth gymnastics program to the San Jose area. This was done with Kayla Chang, Anaya Lamy, Ella Parker, Julianne Lilly, and Elli Dardis.
Marketing
Tracy Lane, Kayla Chang, Anaya Lamy, Ella Parker, Julianne Lilly, and Elli Dardis
Team Esface - Media Internship
Outside of the classroom my friend and I took on a media internship in the summer of 2024. Our assignment was to create two "Day in the life" videos for a youth basketball camp. One would be from the perspective of a camper and one from a coach. This was done with camera work and editing from Carl Tinsley
Content Production
Tracy Lane and Carl Tinsley
Music Production
JamieE Short Film - Soundtrack
When my professors in college asked me what I saw myself doing in life I told them one dream I had was to work on a film score. Through the film club on my university's campus I was able to land my first gig with a short student film. This was a six track project with collaboration from my high school friends Max Joyce, Zackary Wilhite, and Chris Fong.
After a traumatic night, Angie leans on their passive replacement, Jamie to avoid questions about that night from their roommates.
Writer & Director
Charliee Hines
Soundtrack & Mixing
Tracy Lane
Hysteria Short Film - Soundtrack
From the people I met working on JamieE, I got recruited to produce music for another film. This film, however, would need an even large soundtrack for its longer run time. This project was ten tracks with more collaboration from Max Joyce, Zackary Wilhite, and Lucia Lilac.
After Theo Caputo and Jared Radcliffe’s Dads both die in a motorcycle crash- following a rest stop robbery gone wrong- all the pair are left with is the burden of responsibility. Responsibility towards their family, friends, and their community. Jared, wishing to recreate the cult of personality that surrounded his father, founds the Angels of Radcliffe- a youth biker movement hell bent on reclaiming their diesel fueled “birthright”. Theo, wanting nothing more than the return of the family he’d once known, decides to join. All of this changes as Theo’s childhood best friend, Kian, moves back to town (following his mother’s victory in hard-fought custody battle). Theo & Kian’s connection goes deeper than just friends, but Theo- being afraid of what might happen to Kian if the Angels found out- keeps the true nature of their “connection” between the two of them. However, tensions are rising and Theo’s comfortable status quo is threatened as Kian grows tired of hiding, and as Jared grows tired of Theo’s games. What will Theo choose: The family he has with Jared, or the one he wants with Kian?
Hysteria is an independent student feature, and short film- shot, filmed, and edited in Eugene, OR. All the actors and crew involved are students, or are affiliated current students of the University of Oregon (ca 2025).
Writer & Director
Ethan Kemper
Original Score
Tracy Lane
The Listener Short Film - Soundtrack
When I first started pushing buttons in Fl Studios the TV in the living room was playing the 1978 film Halloween. That film has since been the genesis of the sound I make. When I actually landed a gig to put together music for a student horror film I had more fun with it than I needed to. This was a three track project with all the spooky retro tunes you could enjoy.
Writer & Director
Elsa Rogers
Original Score
Tracy Lane
About Me
My Background
I am a graduate from the University of Oregon, where I studied advertising and cinema. My passion for storytelling drives my creative endeavors in both visual and audio mediums.
Contact Me
Tracy Lane
